Pavo.
Motorsport Driver Management
We bring your company into motorsport.
We start with a consultation on your company and your goals. Then we choose the right driver with you, manage the agreement and measure the results.
Business consulting
Your goals first,
then the driver.
Every sponsorship starts with a real consultation. We meet your company, talk to the people in charge of marketing and sales, and understand what you want to achieve: entering a new market, strengthening client relationships, engaging your sales network or launching a product.
Only once your goals are clear do we propose a solution, built around your company rather than a price list.
Book a consultationWhat we analyse together
Business goals
What the sponsorship must deliver: awareness, sales leads, client loyalty or a product launch.
Clients and audience
Who you want to reach: age, region, interests and industry of your clients.
Brand image
How your company is perceived today and which values you want to communicate.
Budget and timing
How much to invest and when, from a single race to a full season.
Measuring results
Which numbers we'll use to assess the return on your investment together.
Sponsorship options
Two ways into motorsport
Driver sponsorship
- Your logo on race suit, helmet and kart or car
- Visibility on track and in the paddock at every race
- The driver at your company events
- Full-season or single-race agreements
Partnership and content
- Social campaigns created together with the driver
- Photos and videos from the paddock and the garage
- Your product presented in the world of racing
- Trackside hospitality for clients and partners
Why Pavo
Why work with us
Many motorsport sponsorships stop at a logo on the car: no data, no goals, no plan.
We start from your company and build a project with clear goals, verifiable numbers and a single point of contact.
Traditional approach
With Pavo
At the end of the season, you'll know exactly what your investment delivered.
Why motorsport
A loyal audience
that follows every race.
Motorsport brings together a passionate audience, values such as performance and reliability, and many points of contact: races, events and social content. For a company, it's a practical way to build awareness and relationships.
Passionate audience
Fans follow a driver race after race, and remember the companies that support them.
Authentic content
The paddock, the garage and the track offer real stories where your brand fits naturally.
Business relationships
Events and trackside hospitality are real opportunities to meet clients, partners and suppliers.
Measurable results
Reach, engagement and demographics: every activity comes with clear numbers.
Shared values
Performance, precision and reliability: values the audience associates with your brand.
Services
What we do for your company
Initial consultation
We analyse your goals, clients and budget with you to understand how motorsport can work for your company.
Driver selection
We propose the drivers that best fit your audience and what you want to achieve.
Verified media kit
For each driver: audience, engagement, demographics, calendar and racing results.
Agreement setup
We prepare a tailored agreement with placements, content, appearances and clear terms for both sides.
On track and on social media
Your brand on track, in the paddock, at events and in the driver's content.
Results reporting
We send you regular reports to assess the return of your sponsorship.
Our drivers
Drivers we work with every day.
We work with a selected group of drivers whose image, social media and data we manage. That's why we know who they are, what audience they have and what they can offer a sponsor.
After the consultation, we present the best-fitting profiles, with their numbers.
- Drivers from karting to single-seaters and GT
- Up-to-date media kit for every driver
- Verified social media data
- Race and event calendar already set
- One contact person for the whole season
Driver media kits
Request profilesThe method
How we work
Consultation
We meet your company to understand goals, clients, budget and timing. It's the foundation of the whole project.
Proposal
Based on what emerges, we present the best-fitting drivers, each with their own media kit.
Tailored project
Together we define visibility, content, appearances and events in line with your goals.
Agreement
We prepare and manage the agreement between company and driver, clearly and transparently.
Activation
Your brand is present at races, events and on the driver's social channels all season long.
Results and renewal
We send regular reports and, at the end of the season, review results and next steps with you.
The team
Who manages
your project.
A small, specialised team: for each area you have a contact person with experience in motorsport, communication and sponsor management.
Sponsorship Manager
Follows you from the first consultation to the end of the season: analyses your goals, selects the drivers and manages the agreement.
- Goal analysis
- Driver selection
- Agreement management
Social Media Manager
Grows the drivers' social media profiles and, with them, the visibility we offer to sponsors.
- Organic growth
- Multichannel strategy
- Community management
Results Analyst
Defines how the sponsorship is measured and prepares the regular results reports.
- KPIs and reporting
- Return analysis
- Season comparisons
Creative Director
Oversees photos, videos and campaigns created with the drivers, in line with your brand image.
- Art direction
- Content with the drivers
- Visual consistency
A compact team dedicated to motorsport, with a single contact person for your company.
Book a consultationFAQ
Sponsoring a racing driver: common questions
How do I find a good racing driver to sponsor?
The safest approach is to start from your company's goals, not from the driver. Once it's clear who you want to reach and what you want to achieve, drivers are compared on audience, racing results, professionalism, social media presence and race calendar. Pavo does this work for you: after a consultation, we propose the best-fitting drivers we manage, each with a verified media kit.
How do I know if a driver is right for my company?
Five things matter most: the audience that follows them (age, region, interests), how well their image fits your brand values, the category and championship they race in, real data from their social media profiles, and their reliability as a person. Results on track matter, but on their own they don't guarantee visibility for your brand.
How much does it cost to sponsor a racing driver?
It depends mainly on the category: karting requires far smaller investments than single-seaters or GT. The championship, the length of the agreement and what's included (logo placement, social content, event appearances) also matter. There are single-race and full-season options: during the consultation we define a sustainable budget for your company together.
Can a small or medium-sized business sponsor a racing driver?
Yes. Junior categories and national championships, starting with karting, allow small and medium-sized businesses to enter motorsport with accessible budgets, often with a strong connection to their local area and audience.
What return can a motorsport sponsorship deliver?
It depends on the goals set at the start: brand awareness, new business contacts, stronger client relationships through trackside hospitality, content for your own channels. That's why we agree on which numbers to measure during the consultation, and send you regular reports throughout the season.
Should I sponsor a karting, single-seater or GT driver?
There's no single best choice. Karting is ideal for entering motorsport with a modest investment and supporting a young talent as they develop. Single-seaters and GT offer more visibility and a wider audience, with higher investments. The choice should be based on your goals and budget.
Why use an agency instead of contacting a driver directly?
An agency compares several profiles, verifies the data, prepares the agreement and manages the sponsorship all season long. Pavo also manages its drivers' image and social media every day, so it knows each driver's numbers and reliability and gives you a single point of contact.
How do we get started?
With a consultation: tell us about your company, your goals and an indicative budget. You can reach us through the Contact page, on Instagram (@pavoscaling) or on WhatsApp. We reply within 24 hours.
Considering a motorsport sponsorship?
Let's start from your goals. We'll find the right driver.
The first meeting is an introduction, with no commitment.
We reply within 24 hours.